send a cow

Send a Cow sought to evolve a brand that had become overly associated with a single black-and-white farm animal and generic development-sector communications, creating an identity that felt more authentic to its work across East Africa. Inspired by hand-painted signage and vernacular visual culture, the system introduced expressive typography, vibrant colour and graphic pattern to bring greater warmth, energy and optimism to the brand.

Built around the organisation’s ‘pass-it-on’ promise, the identity reinforced the idea that success is shared and multiplied, connecting stories, framing information and creating a more human, culturally resonant visual language across print and digital applications.

Agency project / Spencer du Bois