hull york medical school

In a competitive sector dominated by established institutions, Hull York Medical School sought to position itself as 'a different kind of medical school'. The identity was designed to feel bold, dynamic and forward-thinking, introducing a ripple-inspired visual language intended to express energy, momentum and outward impact.

Applied across print, digital and environmental touchpoints, the system created a distinctive and flexible identity designed to stand apart from traditional university branding.

Agency project / Spencer du Bois