norfolk wildlife trust

Fading Wilds is a self-initiated campaign concept for Norfolk Wildlife Trust exploring the gradual and often unnoticed decline of native species across Norfolk. Built around the insight that wildlife loss happens quietly, the challenge was to make absence visible and reconnect audiences with the urgency of local conservation.

The identity is rooted in the idea of disappearance, using fragmented forms, dissolving typography and species-inspired silhouettes to create a visual system reflecting the slow erosion of habitats and biodiversity. Rather than simply describing decline, the campaign sought to make loss visible.

Self-initiated concept / Norfolk Wildlife Trust